Proudly supporting MSI Global
MSI Global is a powerhouse in professional services, connecting over 250 independent legal and accounting firms across more than 100 countries. With a network spanning continents, MSI delivers local expertise with global reach, helping businesses navigate complex international operations with excellence, collaboration, and adaptability at its core.
However, MSI faced operational hurdles with a lean, geographically dispersed team that was stretched thin, spending valuable time on administrative tasks instead of being able to focus solely on driving strategic goals and supporting member firms.
Recognising the need for a solution, MSI partnered with SmartPA. Known for their flexible and tailored business support, SmartPA stepped in to alleviate administrative burdens, streamline processes and empower MSI’s team to refocus on their mission.
This case study explores the transformative partnership between MSI Global and SmartPA, showcasing how expert support unlocked new levels of efficiency and growth for one of the world’s leading professional services networks.
“Tasks that would normally take us 55 minutes each to complete take SmartPA only 5.”
Andrew Leck, CEO of MSI Global
The Challenge
In October 2022, MSI Global faced a common challenge for organisations: staff members were stretched thin and spending significant time on administrative tasks they weren’t best suited for. This included scheduling meetings, managing CRM data, organising events and handling document formatting.
These tasks not only consumed valuable time but also impacted the team’s overall efficiency and focus on their core responsibilities.
Why SmartPA?
Andrew Leck, CEO of MSI Global, sought a flexible and scalable solution to address these inefficiencies. The transition to a virtual team post-COVID amplified the need for reliable administrative support that could adapt to the demands of a geographically diverse workforce.
SmartPA stood out as a trusted partner, thanks to its reputation for delivering professional, tailored support with a proven model that could grow alongside MSI Global's needs.
How does MSI Global use SmartPA?
Initially, SmartPA provided core administrative support, such as managing event logistics, updating CRM systems and coordinating team schedules. Over time, as the relationship evolved, SmartPA’s role expanded significantly.
SmartPA now handles a wide range of financial and administrative responsibilities, including processing purchase orders, assisting with payroll and supporting back-office operations. When MSI Global's accountant retired, SmartPA seamlessly took on additional responsibilities, enabling continuity and enhanced efficiency. This adaptability highlighted the breadth of SmartPA’s expertise, as the partnership extended beyond administrative tasks into financial operations.
The Results
The impact of partnering with SmartPA has been transformative for MSI Global:
- Improved Efficiency: Administrative tasks that previously consumed hours were streamlined, freeing up the team to focus on strategic objectives. For instance, tasks that might take MSI staff 55 minutes could be completed by SmartPA in just five.
- Enhanced Event Management: Virtual and in-person event coordination became more seamless, with SmartPA providing dependable support for bookings, CRM updates, and logistical planning.
- Scalability: MSI Global leveraged SmartPA’s scalable model, starting with a modest allocation of hours and increasing over time as their needs grew. This approach ensured flexibility and cost-effectiveness.
- Trusted Partnership: SmartPA’s consistent support and deep understanding of MSI Global’s operations fostered trust, making them an integral part of the team.
Tips for Other Businesses
"Start small, be open about your needs, and let SmartPA’s expertise evolve with you. Their flexibility and trustworthiness are invaluable." — Andrew Leck, CEO for MSI Global
SmartPA’s scalable and versatile solutions have been instrumental in enabling MSI Global to optimise resources and enhance team productivity. By providing tailored support that evolves with the business, SmartPA has become a valued partner, helping MSI Global thrive in a dynamic, global environment.
For organisations facing similar challenges, MSI Global’s experience underscores the value of starting small to test the waters and gradually scaling support to meet growing demands. With SmartPA, the flexibility to adapt to changing workloads ensures organisations can achieve efficiency and growth with confidence.