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What's our secret? Great people.

We focus on our people, we're obsessed with our culture and we are committed to our mission. We recruit people who share our values of delivering world class services for our customers and making positive impacts for people around the world.

Year we were founded




Clients globally

Countries using our services

What to expect from your SmartPA

Meet some of our PA's

Lorraine Kneebone

Lorraine Kneebone

Lorraine Kneebone

Before starting as a SmartPA Partner, Lorraine was what’s known as a ‘lifer’ at Royal Bank of Scotland, having worked there for 34 years before launching her own SmartPA business in March 2020.

We caught up with her to learn more about her career, becoming a business owner and her advice for anyone looking to become a SmartPA partner and launch their own virtual assistant venture.

Sarra Bejaoui

Sarra Bejaoui

SmartPA Founder

Born into a working class family, we survived week to week. I decided at a young age that wasn’t the way I wanted to live.


My drive to earn and take control of my own destiny started at 12 years of age when I had my first paper round and milk and cheese run - from then on my work ethic was a part of me. I realised that no one was going knock on my door with opportunities, I had to go out and get them!

Tracy Jones

Tracy Jones

Since 2015

After working in her family's optical business for more than 20 years, Tracey Jones was ready to make a change. She took a leap of faith and handed in her notice, and that’s when she found SmartPA.


Tracey is now running her own successful virtual assistant business with SmartPA, supporting nine clients with a host of varied tasks. She feels challenged, empowered and is constantly growing and learning – working to her full potential.

What customers are saying

The benefits of SmartPA have exceeded expectations

“Working with Tracy and Fay has saved me a lot of time and hassle. They have filled me with confidence at each step that my company’s payroll is in good hands and being dealt with by experts in the field (which I most certainly am not). Leaving me time and energy to do what I do best!"

by Sarah Harley
SME Payroll
Quite simply SmartPA make my life easier...

“Quite simply Carol and Fraser Whittle at SmartPA make my life easier, no task too small or too large. We catch up on calls regularly and work flexibly with the hours of support paid for each month. They are professional and always available, they have quickly become an essential support to help keep me organised and contactable.”

by Matt Dykes
Admin Support
Very much enjoyed working with Natasha…

“Very much enjoyed working with Natasha Ojo. She's been handling our project management and she's great. Whilst I was away I asked her if I could direct client requests to her and she handled them brilliantly and I got some great feedback about her which was lovely to hear and reassuring.I couldn't give her enough credit.”

by Eoin

Ready to outsource your admin?