Supporting Krispy Kreme

We initially provided an interim PA for Krispy Kreme’s Chief Operating Officer (COO) while they advertised and interviewed for an in-house PA. Due to the initial success of the relationship, the level of support from SmartPA was soon extended significantly.

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The Challenge

After hiring a new Chief Operating Officer (COO) Krispy Kreme identified that the new appointee needed a PA immediately. As the organisation had used SmartPA services in the past, they reached out for short-term support while they advertised and interviewed for an in-house PA. Although support was initially requested for three months at 10 hours per week, the client soon requested broader support amounting to 155 hours per month, with SmartPA quick to upscale to meet this requirement.

The Solution

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SmartPA provided the Krispy Kreme's COO with Diary, Email and Travel management. As the COO client travelled weekly around the world it was SmartPA's role to book and manage these meetings.

In addition to supporting Krispy Kreme with admin support, SmartPA also supported several departments with data analysis, delivering statistical insights for their global units.

The Outcome

 

  • Ultimately, SmartPA's ability to integrate quickly with Krispy Kreme's systems and processes allowed their COO to have immediate support as we quickly mobilised a dedicated SmartPA to assist in line with Krispy Kreme's requirements.

  • Our support significantly reduced costs by ensuing that Krispy Kreme received the support they needed while only paying for productive time.

  • With SmartPA’s team experienced in learning and adopting client’s business requirements and brand guidelines, we were able to quickly provide a fully-bespoke offering, integrating fully with Krispy Kreme’s internal systems to an efficient and transparent service.

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